
Accor Bets on AI to Automate the Invisible and Humanize the Visible in Hotels
Accor's AI strategy spans discovery, distribution, loyalty, and operations—but the boldest bet is using automation to free staff for genuine human connection.
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Accor's AI strategy spans discovery, distribution, loyalty, and operations—but the boldest bet is using automation to free staff for genuine human connection.

A new API integration between Mirai and STAAH enables real-time synchronization of rates, inventory, and availability for accommodation providers worldwide.

This year's Skift Global Forum promises travel executives practical decisions they can implement, moving beyond traditional conference talk.

Klook is focusing on AI to smooth out the chaos of booking experiences, rather than chasing the OTA model—a move that could change how travelers find things to do.

Lighthouse's new AI assistant, Ernest, aims to simplify revenue and commercial decisions for hotels — if it can avoid becoming just another dashboard.